Brisbane-based fashion label White Label Noba has done it again – unveiling a stunning Spring Summer Collection, titled Wanderlust – and that it was. Wanderlust by White Label Noba is a nod to the colours and whimsy of Monet’s Spring and features subdued pastel hues, ethereal shapes, fabrics as light as sunshine and pieces that pay tribute to femininity.

Some 180 guests attended the launch event this week, it’s one that has become a must-attend n the Brisbane calendar and it didn’t disappoint. Hosted at the Rooftop Terrace at the new Emporium Hotel on level 21, by the edge of the infinity pool and with breathtaking views of the city, the show opened with a dazzling synchronised swimming display with three performers in beautiful White Label Noba bathers. The highly anticipated Collection included more than 40 individual pieces with the run way show peppered with gasps by the crowd. An after party was held in the Terrace Bar with Brisbane super band SHEPPARD performing – they are huge fans of the label with pieces named after the two sisters!

WHITE LABEL NOBA unveils Spring 2018: Wanderlust

Imagine, if you will, a stroll through Monet’s garden, a walk through the famous floral sanctuary that inspired so many of the French impressionist’s wondrous works of art that celebrate Spring.  It would be quite simply, magical.  Such a stroll is the inspiration behind White Label Noba’s Spring 2018 Collection. It is a nod to the colours and whimsy of Monet’s Spring and the beauty of wanderlust, featuring subdued pastel hues, ethereal shapes, fabrics as light as sunshine and pieces that pay tribute to femininity – it is a season of joy.

The highly anticipated Collection includes more than 40 individual pieces. Based on a palette of Blush (think husky pink and vintage rose), Teal and Silver, against a foundation canvas of strong black, white and French navy, SPRING 2018 by White Label Noba features custom-created prints and stunning tulle, lace and cotton pieces. Textural touches for which White Label Noba is famed make the season even more special – sequins, crystals, lace, pintucks, pleats, ruffles, frills, beading and statement trims. The season is an entirely wearable and covetable collection of sophisticated lifestyle pieces; dreamy silks, luxurious cottons, statement lace and more – founded in clean classic lines to create a simple elegance, celebrating the unique beauty of every woman.

White Label Noba is a stunning success story, born of the talent and passion of designer and owner, Tracey Watkins, who again has delivered a Collection that is as wearable, as it is breathtaking. It’s another chapter in this extraordinary story of the little fashion label that could is told.

White Label Noba – the brand, the background

Often the spark of passion is lit many years before it burns brightly and this is indeed true for Tracey Watkins, founder, owner and designer of White Label Noba.  A label that has become one of Australia’s most loved and sought after fashion brands. Unlike others, hers has not been a journey dictated by fabrics, patterns, sequins, seasons, colours, cuts, toiles and trends. This is a story of inspiration by an Australian legend and many years later, fulfilling a dream to create beautifully crafted and curated fashion pieces that celebrate women of all sizes. The sparkle and flow of luxe fabric is the realisation of this dream.

White Label Noba launched in 2011. While it feels like more than just seven short, frenetic years, White Label Noba is a label that defies time. Rather than conform to the transience of fashion, Tracey designs for style, for joy and for love; hence her tagline Love Love White Label Noba.

Ever-creative, with a sharp eye for colour, cut and contrast, Tracey studied Interior Design and ran her own business. It was during her studies that she worked and modelled for Maggie Tabberer, an iconic Australian fashion leader and role model for millions.

It was Maggie T who provided Tracey the inspiration she sought to feed the existing hunger to design and create beautiful clothes and shoes for all women, not just the perfect 10s of the world. She therefore followed her heart and after four years, eight seasons and three Limited Edition MBFF ranges later, White Label Noba has pride of place in women’s wardrobes across the country.  And this is just the beginning.

From the label’s flagship boutique in Brisbane’s Hawthorne, Tracey has created more than clothes. Through her own incredibly personable and nurturing approach, she has fostered a family of While Label Noba devotee’s – women who wait, breath-held for the next season, for the new design look.

“White Label Noba is a very special label. It’s one that celebrates all woman, of any age and size. I found it very difficult and incredibly frustrating myself to find clothes that were both stylish and flattering – given I sit in the curvy category. When my original vision to dress plus-size women in beautiful clothing resonated with women of ALL shapes and sizes, it became very clear to me that in fact, size really doesn’t matter – how you feel when you wear a piece of beautiful clothing does. And that’s the secret behind White Label Noba,” said Tracey.

WLN Signature Store                                  Little White Noba                           

2/121 Riding Road                                        Racecourse Rd
Hawthorne QLD 4171 Australia               Ascot QLD

Phone 07 3899 9095